Hay gadgets íntimos, como el móvil o el mp3, que no se prestan y se llevan siempre encima. Con otros como un sobremesa o un equipo de sonido es más difícil establecer una relación personal. A Apple se le da muy bien la intimidad con sus clientes, que cuidan, miman, son fans de sus objetos y su software. Sospecho que la tableta que ha presentado Steve Jobs será un éxito porque conseguirá por fin arrastrar a los portátiles a esa categoría íntima. Tu iPad la encenderás rápido, la llevarás al sofá para navegar mientras ves la tele (o para ver EN ella la tele), descansará por las noches en tu mesilla porque la usarás para leer antes de dormir y para ver el correo antes de levantarte. Será una moleskine, un libro electrónico, un móvil sin llamadas, un objeto bello que te apetecerá usar, tener cerca, llevar en bolso y mirar de reojo mientras reposa encima de la mesa en el trabajo o en las reuniones. Te gustará que otros la envidien porque será tuya.
En un aparato así las especificaciones técnicas importan poco en la decisión de compra siempre que se superen unos mínimos de calidad. Pesarán más sus ventajas, como la pantalla excepcional -dicen que se navega mejor que con un ordenador- o un precio asequible. Quien quiera consultar los detalles que se vaya a la web oficial. Pero esa no será la clave de su triunfo, sino la relación que consiga establecer con su dueño y con su espacio cotidiano.
Se venderá en España a partir de finales de marzo a un precio que aún no está fijado, pero que en EEUU comienza a partir de los 499 dólares.
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Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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