Recibo un mail. La empresa Ad Hoc ha realizado para Philips el estudio “Cómo se despiertan los españoles” que ha revelado “resultados tan sorprendentes como los siguientes”:
- La manera ideal de despertarse es con beso, una caricia o la luz del amanecer, pero la mayoría lo hacemos con la cariñosa alarma del teléfono móvil.
- Después de despertarse, el 45 por ciento de los hombres españoles querrían tener sexo, pero la mayor parte las mujeres preferiría desayunar tan tranquilas. Menos los riojanos, que en un 55 por ciento se levantan pensando en el desayuno.
Debo aclarar que soy riojana. En el exilio.
Una vez dicho esto, ¿Por qué se presta Philips, hasta ahora uno de mis fabricantes favoritos, a esta cueldad de estudio? Pues porque nos quiere vender esta maravilla, por la que pienso matar. Un despertador no traumático, que te levanta con sonido de grillitos e imitando la luz del sol. Se llama Wake Up Light. Cri, Cri.

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